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MISSION: UNDERSTANDING VALUE

What Gives Something Value?

By Zachary A. Collier | Adapted for High School Students

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The Great Value Mystery

Why is one buyer willing to offer more than another for the same house? Why does a diamond cost more than water, even though you need water to live? Today, we're going to solve this mystery and learn why Value is in the mind of the beholder.

Watch: What is Subjective Value?

The DUST Components

In the world of real estate and economics, we use the acronym DUST to remember the four things something needs to have "economic value." Tap each card to reveal its secret!

D

DEMAND

A buyer's belief that a good will fulfill a want or need + the ability to pay for it.

U

UTILITY

The capacity of a good to satisfy a want. It's how "useful" or "desirable" it is to you.

S

SCARCITY

There isn't enough for everyone. Limited supply necessitates trade-offs.

T

TRANSFERABILITY

The ability to exchange ownership. If it can't be traded, it can't have a market price.

Intrinsic vs. Subjective Value

Intrinsic Theory

(The Old Way)

Value comes from the stuff inside the item or the labor used to make it. (If I worked hard on a mud pie, it should be valuable!)

Subjective Theory

(FEE Perspective)

Value originates in the mind. It's how you react to your environment. (If no one wants my mud pie, it has zero value!)

Interactive: The Water Paradox

Water has high Utility, but depends on Scarcity for its value. Move the slider to see how value changes!

Scenario: By a giant lake

Value: Low (No scarcity)

The Magic of Trade: Mrs. Jones and the Bread

Trade happens because two people value things differently. If Mrs. Jones values bread more than $3.00, and the store values $3.00 more than the bread, they BOTH win!

Mrs. Jones

Three dollars $3.00
Happiness Index

The Store

Loaf of bread Loaf of Bread
Happiness Index